It seems obvious, yes. The core "product" that is in question here is the music. But it's not so simple as just plugging into Ableton, knocking out a track, and calling it a day. However, it's also not as complicated as I had been making it.

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I had been focusing too much on things like release strategy or timing a song with "the mood" of a season. You know, stupid stuff. At the end of the day, if the music is good, and I believe mine is, then none of that other stuff matters. The new rule is "if it's done and I like it, it's getting released." I used to say I wanted to make music like a factory; release what's completed and then getting right back to work on what's next in line. So once again, that's the goal. The more music I release, the more opportunity that music has to actually reach people.

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Furthermore, when I think of what makes my music and the experience making it special, I think of the full band sound and energy. So moving forward it will be priority number one to "get the band back together" as much as possible. In fact, I'd like to try and dig in on this even more than I ever have before. It's been nearly two years since our last Full Band/Full Day. I can't keep letting that kind of time go by. Moving forward I'd like to be doing it closer to 2-3 times per year.